March 4, 2022

Process Transformation with Eileen Potter of ABBYY

Process Transformation with Eileen Potter of ABBYY

Eileen Potter shares how a data driven process modernization has value for the insurance sector as back office efficiencies only help the customer experience.


Eileen Potter knows a thing or two about insurance as she has worked in all sides of through out her career. Now leading the marketing solutions for insurance at ABBY, Eileen is helping drive process improvement for an industry that relies on processes. ABBY is more than a data company and Eileen explains how digital transformation means more than connecting with customers in a modern way as the back office has to support the experience and there are many areas ripe for change that the customer never sees but affect the inherent digital experience we are all trying to build.

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