Jan. 28, 2022

Charles Merritt CEO of Buddy- how embedding APIs helps distribution

Charles Merritt CEO of Buddy- how embedding APIs helps distribution

Buddy CEO and co-founder Charles Merritt explains how an insurance niche need developed into a technology solution for the sale of insurance products.


Charles Merritt and his buddies had a need for a specific type of insurance so they built Buddy to insure their risk seeking fun but that was only the beginning. Now they help brokers, agents and insurers deliver products and services via APIs to expand the distribution channel and where insurance can be sold. Buddy is more than a service, it's a friend to help you get to where you want to go.

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